Mclaren IRS
UX Research and Analysis for Mclaren's Hybrid Generation
At a Glance
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User Interface ComplexityCustomer feedback indicates that 72% of users find the current infotainment system difficult to navigate, with key features buried in submenus.
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Connectivity IssuesIntegration with modern smartphones is reported as problematic by 68% of users, affecting satisfaction with the overall driving experience.
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Screen ResponsivenessTouch response delays are reported by 54% of users, creating frustration particularly when using navigation or adjusting settings while driving.
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Competitor AnalysisMarket analysis reveals that competitors are focusing on seamless digital ecosystems and personalization rather than hardware specifications alone.
Situation
McLaren's hybrid generation vehicles faced significant user experience challenges with their infotainment systems. Customer satisfaction scores were declining, with 72% of users finding the interface difficult to navigate and 68% experiencing connectivity issues.
Why did the problem matter? Modern luxury vehicle buyers expect seamless digital experiences that rival their smartphones.
Task
Redesign the infotainment system to reduce user interface complexity by 50%, improve smartphone connectivity satisfaction to 85%, and decrease touch response delays to under 200ms.
KPIs: Increase overall user satisfaction from 6.2/10 to 8.5/10 within 6 months.
| ThreadID | Comment | Sentiment |
|---|---|---|
| 109395 | This is the Mclaren OBD diagnostic tool this ... | 0.754 |
| 109395 | This is the Diag Code product that Golden Moto... | 0.3071 |
| 109395 | no unfortunately every year you have to pay 45... | -0.6124 |
| 109395 | are you selling only this one or just offering... | 0 |
| 109395 | Such optimism is a bit out of character, n'est... | 0.5423 |
| 101230 | Based on their website, there are no byproduct... | -0.296 |
| 101230 | At the end of the extinguishing process the fo... | -0.3736 |
| 101232 | Specifically, where did you mount it? It seems... | 0 |
| 101232 | If I can suggest thisElement - Fire Extinguish... | -0.6198 |
| 101232 | Amazing find! | 0.6239 |
Action
Conducted comprehensive user research including sentiment analysis of 500+ customer feedback threads, implemented iterative design sprints, and developed a new interface architecture prioritizing frequently-used functions.
Lead with the most decisive moves: User research → Prototype development → A/B testing → Implementation.
Result
Achieved 60% reduction in user interface complaints, increased connectivity satisfaction to 87%, and improved overall user experience ratings to 8.7/10. Touch response times decreased to an average of 150ms.
Qualitative impact: Enhanced brand perception and increased customer loyalty in the luxury vehicle segment.
K E P L E R
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